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Social Media Marketing: Facebook

Facebook is the largest social media site with 1.74 billion users. It is a popular site for advertisers as they can reach large audiences. In December 2018, Facebook announced they had 1.5 million daily users. But some brands are finding that their content is not meeting the engagement that they previously had. This is because Facebook changed their algorithm. This has made paying for content … Continue reading Social Media Marketing: Facebook

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Twitter

Started in 2016, Twitter is a micro blogging site where users can share real time updates. Twitter users can follow friends, strangers, celebrities and brands. They can retweet, like and reply to posts. Although with a character limit of 280, users can feel closer to celebrities or users they otherwise wouldn’t be in contact with. Twitter has 321 million active monthly users, to make it … Continue reading Twitter

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Snapchat

A bit about Snapchat Snapchat has an incredible 187 million daily users, but mainly has a younger demographic with 26% of their audience aged 13-17 and 37% ages 18-24. Some thing else to note about Snapchat is that its users only tend to follow close friends and on average users have between 10-20 connections. Snapchats Revamp Snapchat caused some controversy on their app when they … Continue reading Snapchat

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Instagram

Instagram is a photo sharing social media site owned by Facebook. It has over 1 billion highly engaged users. Instagram is attractive to advertisers as it makes it easier to target their consumers. Advertisers can target consumers using their location, age, interests and their behaviours. Users can “love” other people posts, if theses posts are tagged using hashtags, they can be used to see an … Continue reading Instagram

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